The inevitable growth of the Internet and the investments brought virtualization in trade as in many sectors. Developing technologies, moving the commerce to the virtual environment, and peoples ability to choose from many options have also reduced the popularity of traditional sales methods.

The emergence of many market places provided a competitive environment and accordingly increased the quality standards in service. For this reason, the consumer; While making product preferences, it primarily searches over the internet and searches in the market places. This change in consumer behavior harms many commercial institutions that try to survive through local and traditional trading methods.

The important point here is; the first choice for the consumer is to start abandoning traditional trading methods.

We have to realize that selling the product only to our environment is not financially and commercially sustainable at a time when e-commerce is so common. You should focus on your potential customers and even open up to the world.

One of the biggest mistakes made in this matter is; It is the idea of ??“You should immediately build a website and reach people through it”. 

Consumers never buy a product from a virtual store they first heard of. Because with this move, you have become a grain of rain in the ocean. The consumer will be indecisive in making a purchase on the website of a brand that he saw for the first time due to insecurity and security reasons. Probably your product range will not satisfy people in the first place. It will not save you in providing virtual products with various integrations from different companies. Because you will have dozens of copies in the market that makes this mistake. 

To do this, you should primarily seek a marketplace. In the e-commerce sector, preferred by many brands, you should find the one that suits you best. You should evaluate your product catalog on the sales policies of different companies and analyze the pros and cons for you. Maybe you will understand that the products you have are inadequate and you will be looking for new products. 

There are many technical details and images of the product in the marketplaces. You should pay attention to all the transactions from the visuals, descriptions and technical details of your product. Users should be able to easily define the product from the visuals of the product and be able to have information from the descriptions. First of all, you should learn about the workflow by entering the e-commerce sector through the marketplaces, then you should realize your own plans or get professional support in e-commerce. 

In fact, before all this, you have to decide what you want and how much, do you still want to be left behind by doing traditional trade? Or do you want to increase your sales by e-commerce and be the first brand that comes to mind when the consumer is going to shop? 

You can find many companies that will serve you in the field of e-commerce. They can quickly create virtual shops opened for you and enable you to sell with secure payment systems. Even if your sales do not increase directly, you will start with them and it will be related to how much you want. 

You should pay attention to digital marketing and social media studies. You should direct your sales and product catalog in this way by following the world trends. 

Of course, all of these may be intimidating for you right now, but there are companies that provide consultancy to businesses in this field. It markets your product on your behalf in market places, manages orders, prepares content, etc. In short, this job requires both professionalism and a team. As our ancestors say to you, “Goose does not escape from the future,” and put your hand under the stone.